For the past few years, I had the opportunity to collaborate with tech consulting company AvenueCode, in creating immersive virtual experiences for premium clients.
After two successful freelance projects, I joined the company fulltime in 2021 to lead the creation of a new virtual experiences area, focused in evolving our existant Matterport based solution, as well as developing new and innovative tech.
Among different projects, I had the opportunity to lead a team of up to 10 designers/developers and exercise project management skills and agile processes. You can explore some of these experiences below.
Role: Creative lead and motion design
Role: Creative lead and motion design
Starbucks Origin Experience
starbucks
In 2020, I was invited by AvenueCode to collaborate in an immersive virtual experience for Starbucks. Our goal was create an educational journey on top of a Matterport digital twin of Hacienda Alsacia (Starbucks' coffee farm), showing the production process from soil to cup.
Alongside a UI/UX designer, I was responsible for envisioning what the experience would look and play like. The motion prototype seen here, was the first major step towards setting a vision and gaining Starbuck's trust. Click the button below, to check out the final experience.
Role: Motion design and UX design
Matterport Listing Day
matterport / nasdaq
I was once again invited by AvenueCode to lead the creative vision for another virtual experience, this time for Matterport. They were about to debut on Nasdaq's stock exchange and wanted to build a promotional event that featured their technology while telling their story.
Matterport's Listing Day experience is a journey through the company's goals, achievements and client success stories. It takes place in a digital twin of the Nasdaq stock exchange, where users have the chance to participate in the bell ringing ceremony.
Role: Creative lead, 3D & motion design, UX design
Virtual Experience Showcase
Avenue code
When joining AvenueCode fulltime to lead the creation of the virtual experiences area, my first goal was to expand our Matterport solution, used in previous projects, and make sure it was stable and scalable.
Together with the project manager, and leading a team of designers and developers, we envisioned, planned and created what we called the Virtual Experience Showcase. A white label solution showcasing all developed features which the marketing and sales teams could use to present to new clients.
Role: Creative lead, project management, motion design, UI/UX design
Clients: AvenueCode, Matterport - Nasdaq, Starbucks, Tory Burch
Director of Creative Services: Holly Camponez
Client Relations: Holly Camponez, Julia Cesnik
Creative Lead: Bruno Rocha
Project Management: Adriana Alvarez, Bruno Rocha, Jimmy Mayal
Product Owner: Adriana Alvarez, Jimmy Mayal, Sabrina Baldo
Scrum Master: Daniel Silva
UI/UX Design: Bernardo Matos, Bruno Rocha, Luciano Lazzarotto, Radilson Gomes
3D Design: Bruno Rocha
Editing & Motion Design: Bruno Rocha, Luciano Lazzarotto, Raul Aragão
Software Architect: Lucas Gertel
Lead Development: Otávio Meirelles, Eduardo Paoli
Development: Breno Lemos, Felipe Basilio, Gabriel Rudney, Henrique Braga, Jefferson Reis, Thaiz Antunes, Vitor Rosa
