For years, TV Globo broadcasted the Formula 1 races on Sunday mornings, it became a popular Brazilian tradition. For the 2020 season, we combined that tradition with a set of very famous classical music, resulting in the "Sunday Morning Classicals" campaign. Four promo pieces were created for the season's launch campaign, and I had the pleasure of setting the art direction for the promos and for the on-air package that would air throughout the season.
Role: Art direction and motion graphics
Awards:
Promax Latam 2020: Use of Music - Gold Award / Sport Promotion - Silver Award / Editing - Silver Award
Promax Global 2021: Sports: Best Use of Music - Silver
Promax Latam 2020: Use of Music - Gold Award / Sport Promotion - Silver Award / Editing - Silver Award
Promax Global 2021: Sports: Best Use of Music - Silver
ON-AIR ANIMATIONS
Initial tests
Client: TV Globo – Formula 1 2020
Promo Department Direction & Management: Chico Leão, Mariana Rogel, Renan Porto
Creative Direction: André Yasaka & Eduardo Calvet
Editing & Color Grading: Eduardo Calvet
Art Direction & Motion Graphics: Bruno Rocha
Music & Sound Design: Tony Pereira
Production: Natália Mignone
Copywrite: André Yasaka
